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(Legitimate) Link Building Strategies...
By: Brad C.Callen, Wed Feb 21st, 2007
Have you ever visited a web site or read a print ad where the company's name covered the top part of the page and it was something like, "Pharos Partners"? Unless the name of your company describes what you do, it is not going to grab prospects' attention. Move it to the side and make room for a creative headline.
The first step in using your true mental abilities is understanding what Mr. Robbins refers to as the seven triggering mechanisms that is sure success.
A lot of people will be exposed to your URL without you ever
having to lift a finger or advertise it. Just make time to
post the articles and let them circle the globe!
131 (Legitimate) Link Building Strategies...
In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally make or break a site with the search engines.
Before we go any further, what is "link popularity"? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the engine's view, your site is considered important as well. What is meant by "link popularity" can get much more complex, which is discussed further in this article.
However, one of the most difficult areas of SEO is building link popularity. Why? Because the engines don't want "artificially created" (or useless) links, so there are no easy ways to build link popularity. The days of link farms and huge link exchange programs are over. Try those strategies now and you can easily find yourself booted out of an engine.
Rather, the engines want links from authoritative sites, or links from sites that share the same focus as your site.
But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. So, when working on building link popularity, don't forget those two basic reasons for requesting links.
The Purpose of this Article
With the current massive growth of article marketing to drive traffic to websites, establish credibility, and to create backlinks for search engine optimization purposes, there are constant queries and/or discussions related to duplicate content.
Here's what the truly successful have found out - they only achieved enormous success after they learned to give even more of themselves. The more they gave the more they received back.
Great success cannot be separated from physical, spiritual and mental energy that allows us, compels us, to accomplish the most with what we have to work with. Physical energy comes from the strength of the body itself fueled by our intake of nourishment. It is therefore important that we fuel our engine with premium fuel (good eating habits), not low grade regular (junk food). Our spiritual and intellectual energy evolves from our environment and it is therefore important that we assess our own personal environment to maximize the energy that we can obtain.
Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site.
When looking through this list, you may find strategies that are subject to abuse. If you use them as recommended in this article, you will have no problems. Abuse them, and you're treading in potentially dangerous waters.
Stephen Baker with Fast said one of the most memorable statements I've heard as it relates to what the engines like or don't like to see. He said:
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"Our position is pretty straight forward...it's not the technique that we are concerned about, it's the intention."
So, always keep that statement in mind when you consider linking or any other strategies for your Web site. Analyze your intentions, and if you wouldn't mind an engine knowing what you're doing, your intentions are okay.
Now that we've gotten the preliminaries out of the way, let's get down to business: learning ways to increase the link popularity of our sites. To write this article, we went to professional search engine optimizers for their ideas. After each strategy, we briefly attributed it to the SEO who sent it to us, and then we provided a list of all contributors along with their companies and URL's at the end of the article.
Keep in mind that these strategies aren't in any particular order. Also, keep in mind that though it isn't always stated explicitly, we're always referring to "related" and "important" or "authoritative" sites as our targets.
Is your description of product and services specific
or is it so generic that it could apply to other types
of businesses?
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Stick to the facts about your product or service.
Mature people make more independent judgments and base
their decisions on information rather than peer
pressure.
DIRECT MAILING: Buy genuine mailing list, send the people on your list what benefits your web site will offer them. You may not get immediate response,but surely,some of them will visit your web site,they may eventually become your customers. Include your web site address and email address in your letters,and ensure you enclose your business cards in the letters you send out to people.
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